This is a summary of how it all works.  I won't bore you with  the technical explanations. 
Google Analytics Algorithm monitors your sites activity and rewards you when you are able to keep visitors on your site longer.
 
The longer visitors stay on your site, Google rewards you by giving you a little  boost in your ranking in Google Map searches over your competitors

who do not have visitors staying on their site longer due to not having something interesting enough to captivate them.   

Yes, almost every site has photos but still photos do not tell a complete story "or paint a complete picture". 

360 photos and virtual tours are more interesting to look at which will make a visitor stay on your site around 7-10 minutes longer than when they visit a site with just still photos. 

If you have an E-commerce site like Shopify, we can build you a custom interactive 360 VR  Shopping Experience where customers can virtually shop your store and click on items and purchase directly through your ecommerce site.(available with a hosted Tier Package tour)